686 Technical Apparel

Website Strategy, Design Direction, Project Management

686 is a leader in the snow and outdoor crossover space—producing highly functional gear for over 30 years. The brand has developed unrivaled technical credibility in the industry, while staying independently owned and operated in Los Angeles. With so much history and no owned storefronts, the website redesign aimed to bring the concept of a flagship store to life digitally by carefully balancing brand emotion with product transaction.

Partners: Zero Studios, Studio 31, 686 Team