MASON TOBIA brings forth a young, robust marketing background with a desire to create, collaborate, and learn. His inspiration resides between the outdoors and the city—providing a naturally unique framework for his endeavors.
During his four years attending California Polytechnic State University—San Luis Obispo, Mason went on to receive a Bachelor of Science Degree in Business Administration (Marketing Concentration), while solidifying his innate passions for brand development, design, illustration, mentorship, and sustainability. These interests organically led to the emergence of PACIFIC—a brand started with fellow creatives/friends in 2017 to fulfill a joint pursuit to create pre- and post-graduation.
Quickly after graduating in 2018, Mason secured a Marketing Specialist position with OUTDOOR RETAILER, the nations leading b2b outdoor trade show, after interning with the company for the previous two summers. Throughout his two years with Outdoor Retailer, he strengthened his fundamentals in marketing and retained a vast connection to the outdoor industry and the brands that reside within it.