MASON TOBIA brings forth a young, robust marketing background with a desire to create, collaborate, and learn. His inspiration resides between the outdoors and the city—providing a naturally unique landscape for his endeavors.
During his four years attending California Polytechnic State University—San Luis Obispo, Mason earned a Bachelor of Science Degree in Business Administration (Marketing Concentration), while solidifying his innate passions for brand development, design, illustration, mentorship, and sustainability. This intersection of interests organically led to the emergence of PACIFIC—a brand started with fellow colleagues in 2017 to fulfill a joint pursuit to purposefully create pre- and post-graduation.
Quickly after graduating in 2018, Mason secured a Marketing Specialist position with OUTDOOR RETAILER (click to view portfolio), the nations leading b2b outdoor trade show, after interning with the company for the previous two summers. Throughout his two years with Outdoor Retailer, he strengthened his fundamentals in analytic/creative marketing and retained a vast connection to the outdoor industry.