NFL – Younghoe Koo

Brand Strategy, Art Direction, Visual Design

Younghoe Koo is a NFL pro-bowl kicker—currently playing for the Atlanta Falcons. He moved from South Korea to New Jersey in his early teens and used his adversity as an outsider to perfect his craft as one of the most accurate kickers in the sport. The development of Koo’s brand identity aimed to break free of commercial sports, instead drawing heritage from the precise, geometric influence found in traditional South Korean design.

Partner: Brian Hicks